ESEN Back to work

Identity and e-commerce · 2025

Happy Chilling

Identity and online store for Happy Chilling, a Peruvian e-commerce selling rolling packs. Classical painting and street in the same image.

Client

Happy Chilling

Role

Art direction and design

Year

2025

Scope

Identity · E-commerce

Enlace

Ver en vivo
Happy Chilling brand piece in a classical landscape
The brand slips into a classical painting landscape.
Store packs page
Store home.
Store product page
Product page.
The store on desktop
The full page: gallery, price and quantity options.
Happy Chilling vertical campaign piece
Vertical piece for social.

The visual code

The device repeats across the campaign: a classical painting scene — window light, portraits on the wall, stone floor — with a contemporary figure inside who has no business being there.

The anachronism is the joke, and it is what makes the piece work in a feed without explaining itself.

Happy Chilling brand piece in a classical interior
Campaign closer.

Palette

Chilling Green #02C902
Store Black #060706
White #FCFCFC
Sunset Orange #F1AC58
Forest Green #0D7E32