VILAFRANCA DEL PENEDÈS · BARCELONA
360 CREATIVE DIRECTOR · BRAND, CAMPAIGN AND DIGITAL PRODUCT
About
me
Creative Director with fifteen years taking brands from idea to product: from large-scale retail graphics at Publicis Groupe to leading 360 projects where identity, campaign, audiovisual production and digital platform come out of the same team.
I conceive brand concepts and land them across every channel: identity system, multichannel campaign, photography and video, web, e-commerce and SaaS product. I produce with generative AI to gain speed without losing judgement. Available immediately.
◐360 creative
direction
direction
◇Brand
identity
identity
◉IA
generativa
generativa
▤Digital
product
product
jt
Julio César
Tello Ríos
Vilafranca del Penedès, Spain
/years leading brands
15
15
YEARS OF
EXPERIENCE
EXPERIENCE
+12
PEOPLE
LED
LED
15
COUNTRIES
TAUGHT IN
TAUGHT IN
7
TOUR
CITIES
CITIES
+500
ACTIVE SAAS
USERS
USERS
01
PUBLICIS GROUPE
RETAIL AWARD
RETAIL AWARD
Experience
APR 2025 — AUG 2026
BARCELONA · REMOTE
TMT Code
Creative Director and Marketing Manager
- 360 creative direction of the brand and of client projects: concept, identity, campaign, content and digital product from one team.
- Development of a SaaS product with a crypto payment gateway and more than 500 active users.
- Design and development of websites, e-commerce and lead-generation landing pages (HTML, CSS, React, WordPress) with technical SEO and SEO for AI search engines.
- Image, video and avatar production with generative AI (Midjourney, Magnific, Nano Banana, Kling, Veo, HeyGen) for campaigns and social media.
- Process automation with Claude, API integration and Telegram bots.
FEB 2024 — APR 2025
LIMA · HYBRID
House Match
Marketing Manager
- In charge of the company's marketing: strategy, acquisition campaigns and content.
- Creative direction of advertising campaigns and corporate and promotional material.
- Design and development of conversion-focused landing pages.
- Social media management and online positioning.
JAN 2024 — SEP 2024
WORLDUNITY.IO · REMOTE
World Unity
Head of Marketing · Blockchain and Fintech
- Marketing strategy and brand communication for blockchain and fintech projects.
- Art direction of digital campaigns and social media content (UNITY project).
- Community building and scaling on Discord, Telegram and X.
- Product branding and visual line.
EARLIER CAREER
2020 — DEC 2023 · LIMA
Freelance Art Director
Digital, e-commerce and performance · leading design and video teams
2016 — 2021 · INTERNATIONAL
Speaker and trainer
Professionals from 15 countries · tour of 7 cities in Peru (2021), audiences of up to 500
APR 2017 — 2019 · ATE, LIMA
TMT Design
Founder and Art Director
FEB 2015 — DEC 2016 · LIMA
Zrii
Graphic Designer
MAR 2014 — AUG 2015 · SAN ISIDRO
Publicis Groupe Peru
Senior Visual Designer · retail award
2012 — DEC 2013 · LIMA
Arte Textil Latino
Creative Designer
APR 2010 — DEC 2013 · LIMA
Grupo V Creativos
Web Graphic Designer
Featured projects
PERSONAL PROJECT
Sangre de Toro
Conceptual rebrand: logo, illustration and label system for the Original and Reserva ranges.
CLIENT · PERU
Happy Chilling
Identity, art direction, social media campaign and online store with Niubiz, Yape and Plin payments.
FINTECH AND BLOCKCHAIN
UNITY
Brand, community and campaigns in Spanish and English, from the weekly live streams to the Punta Cana summit.
WEB AND GENERATIVE AI
San Roque Firma Legal
Website built from scratch, with all imagery generated with AI: responsive, web SEO and SEO for AI.
Stack
DESIGN AND PRODUCTION
Photoshop
Illustrator
Premiere
CapCut
Figma
Photography direction
AI · IMAGE
Nano Banana
Magnific
Midjourney
Grok
AI · VIDEO AND AVATAR
Kling
Veo
Seedance
HeyGen
AI · AGENTS AND AUTOMATION
Claude
API integration
Telegram bots
Automated workflows
Claude Code
ChatGPT
Vibe coding
WEB AND PRODUCT
WordPress
HTML / CSS
React
Landing pages
UX/UI
Crypto payment gateways
Monitoring
MARKETING
Meta Ads
SEO / SEM
Email automation
Community management
Analytics, KPIs and ROI
CONTENT AND VIDEO
Reels and Shorts
Social media content
Video editing
Content automation
INTERPERSONAL SKILLS
Public speaking to large audiences
Leadership
Emotional intelligence
Group training
Personal branding
Team motivation
LANGUAGES
Spanish · native
English · basic
Education
2025
Generative AI Masterclass
Cibernàrium · Barcelona
2018
Storytelling (May – August)
Brother Ad School · Lima
2017
Intensive Summer Course in Creativity (October – December)
Brother Ad School · Lima
2014—2018
Art Direction and Advertising
Toulouse Lautrec · Lima
2009—2012
Creative Designer
Institute of Design and Communication
ADDITIONAL TRAINING
SINCE 2016
Leadership and Public Speaking
Ongoing training
JUN 2020
Emotional Intelligence
Personal development
DOMESTIKA
Generative AI
Online course
DOMESTIKA
Web Design with Artificial Intelligence
Online course
PLATZI
Vibe Coding
Online course
PLATZI
Claude Code
Online course
Contact
✉
EMAIL
julio02tello@gmail.com
PHONE
664 323 561
AVAILABILITY
Available immediately · On-site · Hybrid · Remote
Spanish residence and work permit · International driving licence · Willing to travel
JULIO CÉSAR TELLO RÍOS · CV 2026
01/01