Identity, campaign and e-commerce · 2025
Happy Chilling
Identity and online store for Happy Chilling, a Peruvian e-commerce selling rolling packs. Classical painting and street in the same image.
The challenge
Happy Chilling, a Peruvian e-commerce brand selling rolling kits, needed an image that stood out in the feed and its own store to turn that attention into orders, with the payment methods local customers actually use.
The insight
On social media, the piece that works is the one that needs no explanation: if something is out of place, the eye stops on its own.
The idea
Classical painting and street culture in the same image: a figure from today where it shouldn't be.
Online store
A self-managed, SEO-optimised store built to sell: volume-discount packs, time-limited offers, trust badges and payment with Niubiz, Yape and Plin.
Social media
The visual code
The device repeats across the campaign: a classical painting scene — window light, portraits on the wall, stone floor — with a contemporary figure inside who has no business being there.
The anachronism is the joke, and it is what makes the piece work in a feed without explaining itself.
Palette
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