Identity and e-commerce · 2025
Happy Chilling
Identity and online store for Happy Chilling, a Peruvian e-commerce selling rolling packs. Classical painting and street in the same image.
The visual code
The device repeats across the campaign: a classical painting scene — window light, portraits on the wall, stone floor — with a contemporary figure inside who has no business being there.
The anachronism is the joke, and it is what makes the piece work in a feed without explaining itself.
Palette
Chilling Green
#02C902
Store Black
#060706
White
#FCFCFC
Sunset Orange
#F1AC58
Forest Green
#0D7E32
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