Services · 4 areas

Freelance Creative Director for brands and teams

Fifteen years leading brands, from identity to the product it lives in. Available to join teams, work as an external creative director or take on freelance projects, remotely or hybrid.

Brand identity and system

The symbol, the rules and the judgement that make everything else fit.

I build the full identity and the system that holds it up, so the brand stays recognisable when other people use it and on media that do not exist yet. Fifteen years doing it, in rebrandings as much as in brands started from scratch.

Rebranding and evolution of existing brands
Visual identity, symbol and type system
Brand manual and usage rules
Brand architecture and positioning
Applications and rollout across media

Creative direction and campaign

From the concept to the delivered piece, with the team directed along the way.

I direct the idea and its execution too: concept, art direction, multichannel campaign and audiovisual content. I have led multidisciplinary teams of more than twelve people (strategists, creators, media buyers and analysts) and I supervise the result until it ships, not until it is signed off.

Concept and art direction
Multichannel campaign: graphics, landing pages and acquisition
Audiovisual content and production direction
Team and supplier management
Tracking against KPI and ROI

Brand and digital product

Where the brand stops being an image and becomes something people use.

I design and launch the product where the brand lives: websites, e-commerce and enterprise-grade SaaS platforms, with API integration, payment gateways and monitoring. The last one I launched passed five hundred active users.

Corporate website and e-commerce
SaaS product and API integration
Acquisition landing pages and analytics
Design systems and components
Launch and go-to-market strategy

Generative AI applied to brand

Fifteen years of brand judgement, applied to tools almost nobody knows how to direct yet.

I produce image and video with generative models inside a brand system, not as a loose experiment. The difference is not knowing how to use the tool: it is knowing when the result serves the brand and when it is merely eye-catching.

Image and video production with generative models
AI-assisted visual systems
Workflows and production automation
Judgement and quality control over what is generated

Tell me what you need

If you are hiring a creative profile or need support on a project, share the essentials and I will prepare a useful response.