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Concept project · 2025

Sangre de Toro

Rebranding of Sangre de Toro: logotype, illustration and label system for the Original and Reserva ranges.

Self-initiated concept project. Not commissioned by Familia Torres.

Brand

Sangre de Toro (Familia Torres)

Type

Self-initiated concept project

Role

Art direction and design

Year

2025

Scope

Rebranding
Sangre de Toro Original key visual
Original range. The bull drawn in line work over the brand red.
Bottle of Sangre de Toro Original
Original label.
Bottle of Sangre de Toro Reserva
Reserva label.
Sangre de Toro Reserva key visual
Reserva range. The same structure on black, with gold as the accent.
Still life of Sangre de Toro bottles
The range in still life.
Sangre de Toro logotype with the Reserva seal
Logotype and seal.

Palette

Blood Red #CD0016
Bone #F4ECE8
Gold #D3A23B
Maroon #7B0A09
Reserva Black #070809

Sangre de Toro is a registered trademark of Familia Torres. This project is not affiliated with or endorsed by Familia Torres.

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