Web and generative AI · 2026
San Roque Firma Legal
Website for Firma Legal San Roque, a law firm in Lima. Design, build and every image on the site — office, portraits and scenes — generated with AI.
A criminal practice is hired on trust, and San Roque had no image of its own: no office shoot, no portraits, no archive. Every image on the site is generated with AI under a single art direction — warm side light, night blue behind and gold kept to the details — and the firm stopped explaining itself by message.
Every image is generated
None of these photographs exist. The office, the case-file library, the window with Lima behind it and the team portraits all come from generative models, directed with the same judgement you would bring to a photo shoot: a warm source on the left, night blue behind, gold saved for the finishing touches.
The hard part is not generating a good image: it is keeping the same two people the same across every scene on the site. That is where the work is, and it is what separates a site with its own imagery from a stock-photo collage.
Palette
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