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Social campaign · 2026

LAVID

Art direction and social pieces for LAVID, an online course platform on monetising content with Google AdSense. Everything rests on two backgrounds and a headline that changes colour letter by letter.

Client

LAVID

Role

Art direction and design

Year

2026

Scope

Campaign · Social pieces
Landscape header: on the left, over black, a giant coral A and the call INSCRÍBETE EN NUESTROS CURSOS HOY; in the middle, a woman cut out at a laptop; on the right, over a pink gradient, BIENVENIDOS A LAVID beneath the logo
Profile header. The cut-out figure straddles the seam.

The genre came ready-made: a thumbs up, catalogue smiles, the promise of easy money. With that on the table, any piece about AdSense reads like a scam before anyone gets to read it.

Almost everything added is borrowed from places nobody questions: Google's colours, a shield with its tick, the system alert with its OK button and the scalloped badge of verified accounts. An interface informs, and it brings into the piece the tone of something already up and running.

Square piece in black with a giant coral A behind the headline INSCRÍBETE EN NUESTROS CURSOS HOY
The same call, now square.
Light background, a coral pill holding four faces, the headline in lower case and a button to browse the courses
Everything is blue except the pill of faces.
Google's G in enamelled 3D over black, with the headline HABILIDADES PARA GENERAR INGRESOS and a blue pill naming AdSense
Barely an edge of Google's green survives.
Phone drawn in outline over black, holding a white paragraph and a blue button
Signal, battery and 12:29.
Black piece with the headline MONETIZACIÓN SIN LÍMITES, a coral neon ribbon reading CONOCE MÁS, a lit icon above and two more at the foot, Google's G and LAVID's A
In neon the coral stops being ink and becomes light.
Young man facing lit interface screens, with Google's logo behind him and LAVID's above
Not one headline over the photo.
User avatar in iridescent glass over pink and lavender, with the word USUARIO outlined behind it and the headline in blue in front
The headline slips between head and body.
The word RECORDATORIO repeated six times as a texture, with a system alert on top, a bell icon and an OK button in gradient
The alert is the only solid white.
Blue glass shield with a tick, beside the word FORTALECE split across three lines in gradient
The second break goes without a hyphen.
Young man thinking, hand at his temple, under the headline LISTO PARA EL SIGUIENTE NIVEL and, in the lower half, TU TRÁFICO EN INGRESOS REALES over a light gradient
The arm reaches the cheekbone without showing the elbow.
Black block with the headline INICIA CON ESTRATEGIAS CLAVE beneath a photo of two women, one at a computer and one taking notes
A line of letterspaced caps splits headline from paragraph.
Woman in glasses and a coral jacket to the right of a five-line headline in gradient; on the left, the word EMPIEZA turned on its side and cropped by the edge
The coral jacket is what pulls the photo into the palette.
Man in headphones reading over a pink background, beside a grey card with the logo and a text about Google AdSense
The large sparkle shows through, cropped on the left.
Woman at a laptop in a living room, to the right of a seven-line headline over a light background
One word per line.
Woman in a blue jacket with her arms crossed over black, a gradient panel above her and the headline APRENDE CRECE Y MONETIZA
A violet blue, between the brand and the lavender.
Man in a suit holding a phone in one hand and a thumbs up in the other, beside the headline NOS DEFINE on three lines and three text cards
One large card and two near-twins to its right.

Palette

LAVID Blue #007CFF
LAVID Coral #FF4D61
Cloud Pink #FFE3FA
Lavender #BDC1FF
Carbon Black #0A090C

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