Brand and content · 2024

UNITY

Art direction and content for UNITY, a network marketing company with a crypto product: event announcements, rank recognitions and brand pieces, in Spanish and English.

Client

UNITY · worldunity.io

Role

Head of marketing and art direction

Year

2024

Scope

Brand · Campaign · Social pieces

Banner for the Economía Digital livestream, with two cut-out speakers and the list of time zones — A livestream announcement, time zones alongside.

The content of a network marketing company is split between two audiences that want different things: the one outside, who needs this explained, and the one inside, who is waiting to see their own name in large type. The system is the same for both — the blue, the orbit of dots, the marked corners — and all that changes is who the piece is looking at.

Upright recognition piece with a cut-out man under neon arcs and a giant V4 — The step up to V4, named in full.

The same recognition piece for the V5 rank, with a different portrait and a different neon — Same mould, another rank, another tone.

The line sits inside an alert, OK button and all.

An aircraft window over a city, in an orange and turquoise gradient, announcing the summit — The Punta Cana summit, with its qualifying window.

Banner for the ADN del Network Marketing livestream, with the speaker and a DNA helix — The same banner, another speaker, another date.

A mocked-up Instagram post over Moscow's cathedral, with a plane crossing — Russia joins, announced by a post that does not exist.

Laptops and screens floating over white and purple, with a question in the middle — Purple shows up once, and this is it.

A computer-generated woman's face in headphones, over blue, beneath the growth headline — Explosive growth, told through a face that does not exist.

Upright piece for the leadership call, speaker above and rank badges at the foot — Upright, for stories. V1 and above only.

A man at a laptop with a lit bitcoin in front of him, green over black — The bitcoin works as a lamp from below.

Palette

Unity Blue #2A70E0

Rank Cyan #00DCFA

Deep Blue #001C62

Summit Gold #ED9A24

Orbit Black #0A0D12